How To Create A Facebook Business Page From Your Profile?
In today's edition of Digital Marketing Mastery, we talk about how you can create a Facebook Business Page from your personal Facebook profile.
Want more leads? Happier customers? More website traffic? Create a separate page on Facebook to represent your business and interact with a targeted audience.
Since it has more than 2.9 billion daily active users, marketers, and business owners can't afford to ignore this platform. And the fact that it can be connected to Instagram and WhatsApp business means that you should include it in your overarching digital marketing strategy right now!
Around 200 million businesses worldwide already use Facebook's free services, and you can too. We'll show you how to use your personal profile to create a Facebook business page.
Let's get started!
Creating A Facebook Business Page
Here is a step-by-step guide to creating a Facebook business page with your personal profile:
- Create A Page From Your Personal Account
- Input Basic Business Information
- Add Additional Business Details
- Create Your First Post
- Invite an Audience
- Optimize Your Page
1. Create A Page From Your Personal Account
If you don't have a Facebook account, you first need to make one. When you land on the main page of Facebook, you will find a form where you can enter your information and create your personal profile.
You can easily create a business page on Facebook if you already have a profile. Your Facebook home page will spot three tabs, "Home," "Find friends," and "Create" in the header, next to the search bar.
To create a business page on Facebook, you will need to click on "Create." A new page will open where "Get Started" will be displayed on your screen. You can select your page type from the given categories like Business, Brand page, Public Figure page, or Community. For example, select "Business or Brand."
2. Input Basic Business Information
Now you will need to input information about your business. Give a name to your business Facebook page, put it in a category that it best suits, add an address, type the phone number and post a profile photo. Once that is done, your Facebook business page is created.
3. Add Additional Business Details
On the left-hand Facebook menu, there will be an option under your business profile photo of "See more." When you click on it, there will be a drop-down bar. Select the "About" section. You will spot "Edit Page Info" on the same page. You can then add all the information asked for in the form. Fill and submit it.
That's all you need to do to create your page. Your business is now accessible to a broader audience. Now, let's figure out how to set up a business Facebook page for success.
4. Create Your First Post
Now that your business has a home on Facebook, let's make it look good so more people would like to visit it. Then, it's time to post some content.
Your first post should be about something that would instantly let people know about your business and be interesting enough to capture their attention. So, before you start inviting people to like your Facebook page for business, create and post some valuable content.
Since you're just starting, you might need to gather some ideas from your competitors. Visit their Facebook pages to get inspiration for your posts. You can also follow current trending news or events to your advantage. First, however, you need to make sure that it stays relatable to your brand.
Besides that, you can also create posts informing people of upcoming events or offers.
No matter what you post, it should be with the aim to offer value to your prospects. Then, when they arrive at your Facebook page, your page should give them plenty of reasons to stick around.
5. Invite an Audience
Once you have added your businesses' information and some engaging posts on the page, you need to start working on its promotion. First, begin inviting the audience to your business page on Facebook. You can use your robust online presence on Facebook to win your potential customers by asking them to interact and communicate with your business.
You can achieve this by running paid promotions or doing it organically.
For starters, invite your Facebook friends to like your business's page. You can do that by opening the Set Your Page up for Success tab and scrolling down to the bottom. There you will find an "Introduce Your Page" tab. Expand that section.
Click the Invite Friends tab. It will display a list of your personal Facebook friends. Select the profiles of the friends you want to invite to like your page. Then click on Send Invites.
Besides this, you can also promote your business page through your website or other social media platforms. Moreover, you can also include a "follow us" logo with the username of your business page on your company materials and email signature. That will directly guide them to your Facebook business page.
Another way to earn more audience is by asking the in-store customers to post reviews on Facebook.
6. Optimize Your Page
Getting to know how to create a Facebook business page isn't enough. If you want your brand to get the desired attention, you need to optimize it using strategies that maximize engagement to meet your marketing goals.
Here are a few organic strategies to reach your customers:
- Pin any vital information you don't want your customers to miss when they land on your page. It could be an article, an image, a video, etc.
- Use and organize your templates and tabs to keep your page sorted.
- Another way to seek your audience's attention is to like other pages from your page.
- Join different groups with your page that are relevant to your business.
- Learn from insights and make improvements in your next posts.
The Experts at Designs By Mikey, LLC Can Make You Look Good On Facebook!
With your eyes on the goal, you will have to build strategies to bring customers to you, leveraging Facebook and other social media platforms.
Our step-by-step guide on "how to create a Facebook page" can help you set your business page and provide you with additional page tips to grow your Facebook presence. Following these tips will help you get ahead of the competition and take social media by storm.
It is essential to get ahead of the competition so you can get more customers in less time and become more significant than other industry players in no time.
And wouldn't it be nice if you had help? The social media specialists at Designs By Mikey, LLC can create your Facebook business page for you and optimize it for success. Get in touch today to learn more!
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