Raleigh PPC Agency
Pay Per Click or paid search is a vital digital marketing strategy as it makes sure your website ranks high on search engine results, increasing your visibility and leads. Call our Raleigh PPC Agency today.
Pay Per Click, also referred to as PPC or paid search, is a key strategy for increasing client awareness of and interest in your Raleigh company. Paid search can result in quick victories for your company in terms of increasing your exposure and leads because you're essentially paying for a space at the top of search engine rankings when prospective customers or clients enter specific keywords into Google and other search engines. A few platforms that use paid search are Google Ads, Facebook Ads, Yelp Ads, and others. Paid and organic search efforts should be combined since they complement one another.
Organic search is frequently cost-free, but if you're paying someone on a regular basis to manage your Paid Search accounts, you want to be sure they are a Paid Search professional like Epitome Digital Marketing. Our Raleigh PPC Agency specialists will make sure that your efforts are optimized to prevent you from overpaying for the traffic you will receive in addition to enhancing your lead generation with PPC and increasing your visibility.
Paid Search Benefits
Cost Effective
PPC is more profitable because you only pay for your advertisements when visitors view them in search engine results.
Quick Wins
With sponsored search, you can rank for specific keywords more fast based on how much money you put into your ad budget.
Measured Results
Using a set of statistics that make it easy to measure them, you can monitor your return on investment for PPC results (ROI).
Easily Integrated
Paid Search is a straightforward supplement to other marketing tactics and strengthens the results of organic SEO work.
Targeting Options
You also have a wide range of targeting choices with Paid Search, allowing you to focus more on the target market for your adverts.
A/B Testing
PPC enables you to create numerous advertisements that are shown to various audiences, allowing you to completely examine what is working and what isn't.
How Can You Benefit From PPC Ads?
By showing up in pertinent search queries, paid search advertising are one of the most widely used marketing strategies used by businesses to draw in a specific audience.
These advertisements can be seen on social media sites like Facebook and search engines like Google, which both have billions of active daily users. You can therefore quickly assist a company in reaching its intended market. The Google Ads platform, which enables marketers to utilize their ad network to target online users, generated about US $146.92 billion in ad revenue for Google in 2020.
Pay-per-click advertisements offer important advantages for both new and established businesses, and Epitome Digital Marketing may assist you in utilizing them. With customized Raleigh PPC ads, we assist you in staying ahead of the competition and building a stronger consumer base and brand recognition.
How Does Pay Per Click Advertising Work?
An internet advertising approach known as pay-per-click displays pertinent ads on social media sites or search engines. When a user clicks on your advertisement to visit your landing page, you only pay for the ad once. PPC ads come in many different forms, but display and remarketing ads are the most popular (banner ads). You can develop your business and revenue with the aid of Epitome Digital Marketing's PPC advertising services.
Using Paid Search, We Can Support Your Business
We can assist you in a number of ways to profit from paid search advertising, including the following:
A Successful Marketing Plan That Is Affordable
Despite the fact that you have to pay for each hit, paid searches are really more affordable than organic searches. We work with you to develop marketing plans that will reach your target market and track your development.
We can work with you to make sure that the campaign tactics we develop don't go over your budget if you are a small business wishing to invest in paid advertisements but have a limited budget. On a tight budget, we make sure you get the best ROI possible!
Raleigh PPC Services Can Increase Your Quality of Leads
Especially for small organizations, pay-per-click marketing can increase the number of leads that websites receive. Your website will receive more quality visitors from our Raleigh PPC agency's efforts to get you relevant leads interested in your company. We guarantee that by using our tactics, you will attract visitors who are more likely to become paying clients.
Measurable Results to Track the Success of Your Raleigh Paid Search Campaign
We can guarantee you can track the effectiveness of your campaign with quantifiable results through a variety of pay-per-click advertising components, such as:
- Cost per click
- Number of clicks
- Number of sales
We assist you in assessing how well you are performing in the marketing campaigns and where you may improve through the use of these metrics.
Discover SEO Quickly
PPC advertising provides speedy entry into the SEO scene, but SEO initiatives typically take months to establish and generate visitors. With the help of our Raleigh PPC Agency services, you can reach consumers who aren't familiar with your company and amass a sizable clientele without expending a lot of time or money.
Raleigh Paid Advertising on Facebook
You have a vast platform to reach your target audience thanks to Facebook's widespread popularity among all demographics. Numerous companies only use Facebook as their platform of operation, and they rely on Facebook advertising to grow their consumer base.
Using your target audience's profile information, geography, and demographics, our PPC professionals design and manage Facebook ad campaigns for them. Additionally, these PPC advertising strategies assist you in evaluating the success of your campaign to determine whether it achieves your corporate objectives.
We can assist you in making the most of Facebook's reach in order to expand the reach of your content and raise awareness of upcoming events, as well as your brand, website traffic, customer interaction, and lead generation.
Google's Pay-Per-Click Services
Google is a significant target platform because it is used by billions of individuals every day to conduct searches. Additionally, Google offers Google Ads, a platform for Raleigh paid advertising that utilizes an auction mechanism. A bidding process takes place each time a user searches for a term.
Our PPC experts make sure you win the Google Ads auction by optimizing your bid amount, maintaining a high Quality Score for the best ad positioning, and using PPC advertising. Furthermore, we support you in utilizing Google pay-per-click marketing to increase revenue and attract quality website traffic.
How Can You Expand Your Clientele With Our Raleigh PPC Agency?
The goals of our sponsored search marketing services for your company must align with your vision and objectives, and that's what Epitome Digital Marketing makes sure of. To tailor our services and tactics to your company's demands, we draw on our many years of experience and contemporary methods.
To find out what tactics are effective for your company and any potential problems, our paid search professionals conduct a thorough PPC audit. Additionally, we give you thorough information on the campaign's overall performance, keyword rankings, Google Analytics data, and any adjustments made during its execution. For real-time campaign tracking, you can also access our client dashboard.
Working with our Raleigh PPC Agency can help you significantly increase your marketing efforts and boost the growth of your company because we are professionals at offering pay-per-click advertising.
Raleigh PPC Services
KEYWORD RESEARCH
Even the best-written and best-optimized advertisements won't work unless you've done your keyword research properly. In order to maximize the return on investment (ROI) from your paid search advertising, keyword research must be done correctly to guarantee that the appropriate users are targeted on search engines.
PPC MANAGEMENT
Being an entrepreneur and managing and assisting in the growth of your company undoubtedly keeps you busy enough already. Alternatively, it's possible that you're a team member with a full workload. Allowing our PPC specialists in Raleigh to manage your sponsored search campaigns will give you peace of mind that your PPC campaigns are in capable hands.
PAID ADVERTISING
The leads you need to expand your organization are not always available through organic SEO tactics. Paid promotion has the potential to be much more targeted and to generate more leads that are qualified much more quickly. The over ten years of sponsored search experience on our team serves as the foundation for our pay-per-click marketing methods.
LANDING PAGE CONVERSION
A landing page that truly converts leads into paying clients is quite different from one that simply attracts leads to your landing pages. In order to maximize your ROI, our landing pages are designed with both speed and conversion in mind. "Clean and professional" has been used to characterize the work that our website experts generate.
A/B SPLIT TESTING
One does not simply design, activate, and then leave alone a properly optimized sponsored search campaign. The last thing that our Raleigh PPC professionals want to do is squander your money, so they make sure that the right testing is done to maximize the ROI on your ads. Our group will assist you in efficiently managing your advertising expenses.
CONVERSION RATE OPTIMIZATION
Every sponsored search campaign needs to optimize its conversion rates, or CRO. In order for you to see the maximum conversion rate on each of your paid search ads, our Raleigh PPC firm works incredibly hard. Each time someone views your website, you may make more money with effective CRO.
Hire Our Raleigh PPC Agency
A Paid Search campaign that is not properly optimized can easily drain your marketing budget while producing less than satisfactory results. Make sure to hire a Paid Search Agency like Epitome Digital Marketing who are experts at PPC! Get in touch with us today!
Learn how your business can master the digital marketing world with these awesome insights into the various areas of digital marketing such as Web Design, SEO, Local SEO, Social Media Marketing, and more!
Why Choose Us For Your Digital Marketing Needs
Honest & Trustworthy
Our team is honest and trustworthy. We will always be up front with you on whether or not something can be done. If an idea sounds like it will not work or could be damaging to your business, we will let you know along with alternatives.
Top Notch Communication
At Epitome Digital Marketing, we pride ourselves on our communication. We will keep you up-to-date on projects and how things are going. We always make sure to thoroughly explain things to ensure that you have no questions about the project.
We Succeed When You Succeed
We don’t succeed until you succeed. Your company is not just another company putting money in our pockets. We consider ourselves a success when you achieve your business goals. Our goal is to grow and become more successful with you.
Superb Attention To Detail
We pride ourselves on our attention to detail. Many marketing agencies will just do the given task and don’t pay attention to any issues that may arise. We work proactively so as to avoid any issues that may be damaging to your business.
We Are Always Learning
We are never satisfied with our level of knowledge in the various areas of marketing. We are always eager to learn new strategies and come up with new services to offer you to continue to help your business reach its goals and become more successful.
Team Player
Our team is made up of people with a team player mentality. We work great not only amongst ourselves, but also with other teams as well. If your business requires that we work with multiple people at your company, we are happy to do this and work with your team.
Our Clients Love Us!
We can tell you all day how awesome we are, but the best way to judge a digital marketing agency is by what their clients have to say about their work. So check out some of the great testimonials our clients have given about what it's like to work with Epitome Digital Marketing!
Frequently Asked Questions
If you have some questions, please check out these common questions below. You can also check our main Frequently Asked Questions page which has questions for all of our services here at Epitome Digital Marketing. Finally, if you can’t find your questions there either, you can fill out the form on our Contact page to ask us anything else.
There is no set amount you have to spend on pay-per-click or paid search, but with nearly all forms of marketing, the more money you put into it, the faster and better your results will be.
Our paid search management fee is determined by your ad spend and you will be informed of how much our management fee will be before you sign any contracts.
The ROI and results you will get are determined by a number of factors: your ad spend, how competitive the keywords are that you want, the level of competition in your industry or niche, and more! Your expectations of what your results should be are also a factor as well. We look at paid search analytics and what the competition is doing to adjust your paid search accounts each month to optimize them to get you the best ROI possible.
No, you don't necessarily need to have paid search ads for your business. They are not a required form of marketing, but they do greatly increase the chances of potential customers finding your business. The odds are pretty high that at least a couple of your local competition are already paying for them. And if they are not, this instantly gives you an advantage over the competition.
Organic search are SEO tactics used mainly on your website that don't required paid ads to bring in traffic. You do not need to choose between the two, but organic SEO tactics are a very important foundation for paid search. Check out this awesome article we wrote on the subject of organic vs. paid search.
Odds are your competitors are bidding on your brand name to make sure they show up as an alternative to using your services in case anyone tries to search for your business.
If you have any other questions that were not found in the above answers, then please fill out our form on our Contact page.
Check out our work for yourself to see the high quality work that comes with hiring Epitome Digital Marketing for your digital marketing needs.
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